Kellogg’s Confirms Mario Cereal is the Real Deal
Rumors were swirling Monday that cereal giant Kellogg’s was planning a Mario-brand cereal, the franchise‘s first foray into breakfast food in 28 years. The cereal-dedicated site Cerealously broke the rumor, stating that they came across “multiple references” and “box art” but offering no further information in how the clues were exactly found. This was enough to get the rumor going, but hardly enough to confirm it.
The article was then updated with a letter supposedly sent by Kellogg’s’ U.S. Twitter account to a Cerealously reader named “Chris,” confirming the cereal was legit and even Amiibo compatible. The cereal company allegedly stated “a limited number of packages will have an Amiibo power up sticker that can be used on the Super Mario Odyssey game with the Nintendo Switch gaming console.” Again, this letter was shared on the website in text format, not as a screenshot of an actual Twitter direct message or e-mail.
A second source, Reddit user ziiigg shared an image of what appears to be the back of the Mario cereal box. According to that post, the scanned box gave ziigg a Power Moon location within the game and marked it on the game’s map. Readers went to find out once and for all if there was any truth behind the Mario cereal, and Reddit user SgtGummybears25 shared an image of a product listing allegedly from Target, but cropped without a URL. I was not able to replicate the listing after searching “Mario Cereal” and “Mario Kellogg’s” on the Target website. However the Target inventory checker via the third party website BrickSeek did turn up the cereal when entering the UPC code from SgtGummybear25’s original post.
In the mean time Kellogg’s’ U.S. Twitter account remains mum about the Mario cereal outside of the alleged reveal to “Chris.” Its UK and Ireland branch though, was happy to finally let the cat out of the bag officially.
We can confirm this product is being released in the US but not currently in the UK. We will pass your feedback on! Thanks.
— Kellogg’s UK & IRE (@KelloggsUK) November 29, 2017
U.S. fans can at least take a stock that a Mario cereal is real, although there’s still no official comment on its Amiibo compatibility.